adidas Sport Eyewear,
Marathon Series

Client: ECHOS Communications, Marcolin Eyewear | Role: Global Account Manager

Throughout 2025 and continuing into 2026, we partnered with Marcolin and adidas Sport Eyewear to launch a series of media activations during some of the world’s most notable marathons - London, Berlin, Chicago, New York and others. Teaming up with CIP agency, the events centered around a cohesive program including a shakeout run, expert nutrition talks and product introductions and highlighted adidas Sport Eyewear’s hero product, the DUNAMIS collection. My role spanned pre-production leading up to the event, aligning global teams to ensure a successful launch.