adidas Sport Eyewear,
2025 Power Your Vision

Client: ECHOS Communications, Marcolin Eyewear | Role: Account Manager

Pre-production coordination for a three day event in the Austrian Alps, hosted by adidas Sport Eyewear. The event promoted adidas’ “Power Your Vision” campaign and the continuation of their hero eyewear line, DUNAMIS. Journalists and content creators from France, Germany, Spain and the U.S. participated in a three day hut-to-hut trail run through the Austrian Alps while testing out the new product.