Chrome Industries x Panaracer,
Footwear Collection Launch

Client: Chrome Industries | Role: Marketing Manager, Lead Producer

For the rebirth of Chrome’s footwear collection, it was a no-brainer to collaborate with the legendary Panaracer, well known for making some of the grippiest, most durable, high performance bike tires in the game. While Chrome worked with Panaracer to bring their signature rubber compound from the bike to the feet, we worked to bring the story of two iconic brands to life. Working with Chrome’s creative team to establish the visual direction for the campaign, I led casting of talent and crew, managing every element of the photo and video shoot from conception through post-production. My role culminated with the rollout of an integrated brand launch across global markets spanning the US, Europe, and Japan.

Video: Keaton Rodgers | Photography: Gritchelle Fallesgon & Jason Hansen | Location: Portland, OR